Dara the Brand

identity
2017

Concept and identity design for Dara the Brand, a jewelry brand by Dara Muscat. The designs reinterpret the jewels in an elegant but playful way. A naked logotype is designed together with a lot of accessories that can be added to the type, just like Dara’s jewels are added on skin. darathebrand.com/  

Research and conceptualization stage




Design stage









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